Why We Created the Bee's Knees Program (And Why Realtors Hate It)

Let me tell you something the real estate industry doesn't want you to hear:

The traditional way of selling your home is broken. It's designed to benefit agents, not homeowners. And for decades, nobody questioned it because... well, what other option did you have?

Sell with a realtor and pay 6% commission plus repairs plus staging plus months of uncertainty. Or sell to a "we buy houses" company and get lowballed 30-40% below market value.

Two bad options. Pick your poison.

That's the choice homeowners have been stuck with for years. Until now.

The Moment Everything Changed

I was sitting across from a seller — let's call her Maria. She'd inherited her mother's house after a long illness. She was exhausted, emotionally drained, and just wanted to move on.

A realtor told her the house would sell for around $300,000 — but after 6% commission, repairs to make it "market ready," staging, closing costs, and the inevitable price reduction after 60 days on market... she'd walk away with maybe $252,000. And it would take 4-6 months.

A "we buy houses" company offered her $210,000 cash. Close in two weeks.

That's a $90,000 spread. Ninety thousand dollars that somebody was going to make — and it wasn't going to be Maria.

I looked at Maria and thought: What if there was a third option?

What if we could sell her house at full retail value — the $300,000 — but eliminate all the hassle, all the risk, and most of the fees?

What if she could net more than using a realtor, with less work and less uncertainty?

That question became the Bee's Knees™ program.

How the Bee's Knees Program Actually Works

Here's what we built — and why traditional realtors hate it:

Why Realtors Hate This

Let's be honest about why the traditional real estate industry doesn't want programs like ours to exist:

1. We expose the 6% myth.
Realtors have convinced America that 6% commission is "standard" and "how it works." It's not. It's a cartel-like pricing structure that has been successfully challenged in court. We prove you don't need to pay it.

2. We remove the "expertise" gatekeeping.
The traditional model depends on homeowners believing they can't sell without an agent. That they need someone to "navigate the process." We handle the process entirely — and the homeowner still comes out ahead.

3. We align incentives correctly.
A realtor gets paid whether your house sells for $300K or $285K. The difference to them is a few hundred dollars in commission. The difference to you is $15,000. Our model? We only win when you win big.

4. We're transparent about the math.
Most sellers never see a full breakdown of what they're actually paying. We show you everything upfront. No hidden fees. No surprises at closing. Realtors hate transparency because it reveals how much they're really taking.

The Comparison They Don't Want You To Make

Who Is This For?

The Bee's Knees™ program isn't for everyone. It's specifically designed for homeowners who:

✓ Want to sell at full retail value — not a lowball cash offer
✓ Don't want to deal with repairs, staging, or showings
✓ Value certainty over gambling on the traditional market
✓ Want to net more money with less stress
✓ Appreciate transparency — knowing exactly what they'll walk away with

If you're the type of person who loves spending weekends doing open houses, negotiating with buyers, and writing checks for repairs... this probably isn't for you.

But if you want the best of both worlds — retail price without the retail hassle — you're exactly who we built this for.

The Name

People ask about the name. Why "Bee's Knees"?

It's 1920s slang for "the best of the best." The height of excellence. The ultimate.

We chose it because that's what this program is: the best way to sell your home. Better than realtors. Better than cash buyers. Better than FSBO.

The bee's knees. 🐝

Plus, bees are efficient. They work hard. They create something valuable. They don't waste time. That's us.

What Happened to Maria?

Remember Maria from the beginning? The one stuck between a $252K realtor path and a $210K cash offer?

She went with the Bee's Knees program.

We handled the repairs her mother had deferred for years. We staged it. We marketed it. We sold it in 34 days for $308,000 — above asking.

Maria netted $271,000.

That's $19,000 more than the realtor would have gotten her. And $61,000 more than the cash offer.

She used part of that money to take her kids to visit their grandmother's hometown in Mexico. First time they'd ever been.

That's why we do this.