The Old Model Is Dying
For decades, real estate has been built on a simple foundation: sellers don't know what buyers know. That gapโbetween what your home is worth and what you're told it's worthโis where profits live.
Traditional cash buyers exploit it. iBuyers automated it. Even well-meaning agents sometimes benefit from it. The information advantage hasn't been a bug in the system. It's been the system itself.
But something fundamental is shifting. The same AI that lets us generate images and write code is now being applied to property valuation. And unlike previous waves of "innovation" in real estate, this one comes with a twist:
AI doesn't have to hide its reasoning.
Machine learning models can show you exactly which comparable sales influenced a valuation, how condition adjustments were calculated, and what confidence level the algorithm has in its estimate. The technology to be transparent exists. The question is whether companies will choose to use it.
Ask any company making you an offer: "Can I see exactly how you calculated this number?" If they can'tโor won'tโanswer that question clearly, their business model depends on you not knowing.
Five Predictions: 2026-2030
We spend every day building technology for home sellers. Here's what we see coming: